Published Thursday 2, March 2017
Dubai – MENA Herald: Bebuzzd, a new Dubai-based multi-store mobile app loyalty program, has expressed optimism in further growing its UAE retailer partner network to 2,000 outlets by the end of this year. Since its launch, more than 55,000 users have downloaded and are now utilizing the app to get good deals and incentives from businesses they regularly patronize in the UAE. The Bebuzzd partner network currently consists of 200 outlets, which range from restaurants, salons, spas, medical clinics, perfume, flower and pet shops. These partners have seen an average growth percentage of more than 40 per cent in the last six months that they have joined up with Bebuzzd. To date, Bebuzzd is the only UAE-based network that gives 20 to 30 per cent back to customers of the loyalty app’s partners–and in best cases, have managed to provide 65 per cent cash back on their next purchase. Bebuzzd initiates advantageous buying behaviors for members. Partners who have joined the network are poised to gain a 4 to 12 per cent boost in profit, as a result of encouraging around 20 per cent of customers to return and patronize them. The program helps businesses maximize the lifetime of a customer by increasing retention. While it is easy to believe that simply having a high-quality product or service will create customer loyalty, the truth is that customers are in high demand so loyalty is something that must be earned over and over again.
“If you carefully analyze the country’s local market, around 70 to 80 per cent of SMEs present do not have any form of loyalty program or strategy. With this in mind, Bebuzzd is looking to address this challenge–providing them with a solution that can help sustain customers,” said Sandeep Nair, Director – Business Relationship & Strategic Partnerships – Middle East, Bebuzzd. “Businesses who have joined our retail partner network have been witnessing an increase in their revenue by increasing customer lifetime value (CLV), which is the amount a customer spends in their ‘lifetime’ with the partner’s outlet. These loyalty programs create a constantly growing affiliation between customers and their brand, resulting in an increased frequency of return to make purchases. Similarly, as their frequency of purchase grows they will also increase the amount, or the basket-size, of their purchase per-visit.”
On average, members generally outspend other guests by five per cent per visit. Incentives from the loyalty programs drives changes to buying behaviors, which translates to program members spending more than non-members at each visit. Members not only spend more when they visit, they also visit about 20 per cent more. Increasing visit frequency stands at the core of every loyalty program. By joining your loyalty program, guests declare that partner outlets are a preferred destination. Membership in the program keeps partner brands at the top-of-mind of guests constantly.
An example of the success received from joining the Bebuzzd partner network can be seen in Lila Café. George Kattouf, Restaurant Manager of the establishment said, “Joining the retail partner network of Bebuzzd has driven in positive results for us. It has helped us keep our members engaged and active with our offers and programs We offer a daily lunch buffet during weekdays, with our main customers composed mainly of people also working in the same building where we are located. I am pleased to report that about 60 per cent of our regular customers are coming more often than they usually do. The driving factors are the collection of points–putting this mindset to the customers that what they are spending is for nothing as in the end, they get to have some rewards out of it. People like rewards and make an effort to achieve them, which in this case is collecting points.”
“Bebuzzd is unique because it is designed with the idea of having a loyalty app with more than one outlet, accessing a bulk of try me offers. The key incentives and promotions being offered by our partners have encouraged users to buy more and visit more. At the pace of growth that they are experiencing, our partners can drive incremental member visits by more than 10 per cent monthly. Periodically sending relevant offers by using Bebuzzd Electronic Voucher to their members, merchants can now increase even more clients visit frequency and influence their buying behaviors,” concluded Nair.
Published December 29, 2016
Blackhawk Solutions DMCC has launched a digital loyalty programme dubbed Bebuzzd to urge SMEs to step up its efforts towards digital transformation.
The digital loyalty program was designed and developed with the aim of providing support and help for SMBs to excel, which in effect will enable companies to be able to work directly with customers while also exercising control over their business.
Recent research has identified that some key barriers in the move to drive new business via digital concepts and approaches, which includes lack of awareness, unclear targeting, fear, uncertainty, doubt, the complexity factor, technology and resource gaps and deterrent costs.
Blackhawk Solutions DMCC reveals that businesses partnering with Bebuzzd are likely to see key benefits and advantages through its offer of doing business with digital tools and technologies that have in-built analytics capability. Furthermore, benefits include, 80% reduction in manual data entry, less error and operational costs while productivity can go up by 30%, through the help of CRM analytics and proper training.
Nikola Cabarkapa, corporate business development consultant, Bebuzzd, said: "The digital world is a key enabler of competitiveness and innovation. As such, local SME businesses that have embraced digital technology can now better understand customer loyalty and preferences, which results in growth from companies that have not fully understood the power of digital marketing.
"SME businesses in Dubai lack the right kind of awareness to effectively use and capitalise the digital space to increase business and evaluate customer satisfaction. To address this, Bebuzzd is now making efforts to bridge this gap at such a critical time in the market. To date, there is no other loyalty program in the market offering value-added services to SME businesses in Dubai like we do."
As a value-added offering, Bebuzzd has revealed that it is offering SME's skills training in digital transformation, from emailing vouchers, to more complex CRM, the Bebuzzd Loyalty program is reducing costs for start-ups and small businesses.
Bebuzzd is now offering SME staff to be trained to understand and use the data collected through sales, online search, social and mobile, in a move to better understand consumer response, optimise business opportunities and gain a competitive edge over its competition.
Published 16 November 2016
Blackhawk Solutions DMCC has launched a digital loyalty programme dubbed Bebuzzd to urge SMEs to step up its efforts towards digital transformation.
Bebuzzd, a brand-new multi-store electronic commitment program that intends to give regional services with a less complex means to acknowledge, bring in, and also keep devoted consumers and also consequently enhance incomes, is readied to enhance its leading setting throughout Dubai's Small Medium Enterprises (SMEs) segment. The brand-new application has actually established its views on playing a vital duty of owning in even more development for neighborhood SME gamers by assisting them incorporate the commitment program throughout one solitary calculated system. In accordance with this, Bebuzzd has actually exposed its transfer to utilize its union styled commitment program to assist develop a large electronic area composed of distinct brand names and also services.
Current sector records have actually revealed that SMEs stand for nearly 94 percent of the complete variety of firms running in the UAE, with 400,000 SMEs adding 60 percent to the country's GDP, which is anticipated to expand to 70 percent by 2021. Inning accordance with Bebuzzd senior executives, SMEs in the nation today are playing a main duty in the initiatives to the success of a constantly expanding economic sector and also varied economic climate. The current launch of the Bebuzzd commitment program succeeds the principle that commitment programs in the UAE should be reimagined in order to expand even more worth to consumers and also raise customer interaction. The calculated collaboration in between Bebuzzd and also neighborhood SMEs will certainly offer UAE customers the benefit of getting worth enhancements and also eye-catching motivations.
" We are witness today to the regional SME segment's higher trajectory-- owning in continual development and also development," stated Sara Kobayaa, Merchant Success Manager, Bebuzzd."Planning to play a vital function in this proceeding development, Bebuzzd has actually made SME empowerment its leading concern. Our company believe that casting the limelight on SMEs enhance the objectives as well as purposes of UAE Vision 2021-- concentrating highly on the change to a knowledge-based economic situation owning creative thinking as well as technology."
Bebuzzd offers a mobile experience that stands for much more comfort for consumers-- incorporating their commitment program with a mobile purse for customers to take care of as well as track all their factors as well as miles in one solitary system. By offering consumers the capability to track, retrieve as well as trade all their factors as well as miles on a mobile phone, SMEs currently make it less complicated compared to ever before for participants to attach to their program, which gives them with more reward to make use of over as well as over.
Published October 31, 2016
Bebuzzd has stated loyalty programs in the UAE must be reimagined to increase consumer engagement to add value to its services. The statement comes as a retail industry reports forecasted that the global loyalty management market is poised to be worth over $4bn by 2020. The growth is linked to the constant change in consumer demographics, enhance mobile technologies and increased number of cardholders. According to Bebuzzd senior executives, the strong focus placed on customer behaviour, segmentation and engagement has driven the need for improved and enhanced customer loyalty programs. Bebuzzd, which is a multi-store digital loyalty program app, rewards points to customers and promotes local businesses. Plus businesses that are affiliated with Bebuzzd will now find it easier to connect with their customers, through the Bebuzzd Manager's app, which helps in retaining existing customers and turn new customers into loyal ones. Shan Abdul Salam, CTO, Bebuzzd, said: "Mobile phones and other mobile gadgets are now changing the retail and shopping landscape. Today, people are now more connected than ever and have learned to use their mobile phones, as a tool to help them in determining the optimal balance of price and quality, allowing them to come up with a better decision making process on the purchases they make. "Bebuzzd Manager's app was developed as a tool for businesses to understand their customers better, using the app managers can send customized digital vouchers, offers, event notifications with just one click through a digital clock. If the customer cannot make it, the voucher can always be transferred to a friend digitally."
Thursday 20, October 2016
Bebuzzd, a new multi-store digital loyalty program, launched by Blackhawk Solutions DMCC, a leading IT company based in Dubai, aims to provide local businesses with a simpler way to manage a cost-effective loyalty program. The unique system would allow all businesses to be part of Bebuzzd, thus, helping consumers integrate a loyalty program to one single common platform. The strategic launch of the program comes in the wake of recent industry reports suggesting that UAE residents, both expatriates and Emiratis, spend more than five hours a day using social media - with 29 per cent accessing six to ten apps installed on their smartphones and other gadgets. With Bebuzzd, UAE consumers will benefit in terms of receiving key value additions and attractive incentives.
With this unique program, customers are at one’s fingertip. This app is programmed to send customized digital vouchers, offers, event notifications to its customers with just one click through a digital clock. If your customer cannot make it, he can always transfer it to his friend digitally. Bebuzzd Manager’s app is touted as the strongest tool ever developed by the company, which would help managers to monitor their business even when they are travelling. It would ensure that none of the customers’ feedback goes unattended. Every feedback is received on the Manager’s app, which allows him to take action and respond live. Not just that, if a business or a company is running an offer or a promotion, Bebuzzd can send its customers the picture of the offer and provide live feedback about the effectiveness of the promotion with no additional cost.
According to Abdul Nazeer, CEO of Bebuzzd, “Traditional loyalty programs as we know them today, have reached the limit of their utility for both the consumers and for the merchants. They just do not stimulate loyalty anymore because customer’s earnings are
fragmented across too many accounts, and that`s why merchants do not benefit. Customers are showing apathy to traditional concept (too complicated or demanding process of registration, hard to use, one more plastic or paper card in your wallet, and so on). It is in this context, we realised the importance to keep shoppers happy and to ensure that they keep coming back.’’
Nazeer quickly adds that the company conducted a survey that suggests that it costs 500 per cent more to acquire new customers than it does to keep current ones and that cost of bringing a new customer up to the same level of profitability as an old one is up to 16 times more.
Bebuzzd is meant to relieve consumers from carrying loyalty cards in their wallet. This new app represents an understanding of the fact that customer loyalty programs need to be reimagined around common and traditional loyalty concepts in order to dramatically extend their value and increase participation among consumers. Bebuzzd has adopted the strength of a coalition loyalty program--creating a digital community of unique brands and businesses.
“Everyone is digital today. Just like the rest of the world, the UAE and Dubai are being taken over by the mobile revolution as well. Take a look at the fact that in 2016, mobile subscribers exceeding 16 million subscriptions and mobile penetration of nearly 200 per cent, there is no wonder that the UAE is considered the second largest m-commerce market in the world," concluded Mujeeb Rahman, COO, Bebuzzd.