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Which loyalty programs work, which don’t,
which ones pay and you don’t?

June 19, 2018


Rising cost of living and growing expenditures have driven consumers to spend smartly.

With frugal living now becoming a trend, more and more consumers are looking for gaining a ‘return’ on their purchases, and are also shifting their loyalties based on what they perceive is a more ‘economical’ brand.

Brands across the world are making use of loyalty programs, now more than ever. Sales, discounts, and reduced-price offers are now more frequent. Premium brands too have their own loyalty programs or are a partner in a larger loyalty scheme to create an ‘experience’.

Loyalty programs offer a chance for retailers to customize their offerings and reach out to customers at a personal level.

Developing meaningful loyalty programs that meet customers’ needs while deepening their relationship with brands has proven they can to influence consumer behavior. Evidently, more and more consumers feel that loyalty points determine their purchases and that they are more connected to brands that have personalized loyalty programs.

Read: 30% increase in consumer complaints during Q1 2018

Loyalty defined

But what drives loyalty? According to a research, fun is an important loyalty driver for 60% of millennials. Value for money on their purchases is valued somewhat more greatly by Baby Boomers (70%) and Gen X (70%) than by Millennials (65%).

80% of Millennials find points or rewards for purchases made in-store, on a website or mobile device appealing, as well as the ability to choose among several types of rewards (81%), and opportunities to earn bonuses by doing some specified activity (81%).

Among Millennials in particular – which has been a challenging audience for many to connect with – recent studies show that millennials are 2.2 times more willing than ‘baby-boomers’ to pay a premium for products and services if they can also earn loyalty and reward points.

Almost 68% of female members vs. 60% of male members are interested in earning rewards for non-purchase activities (updates to profile, refer-a-friend, and social activities).

Arund 6 out of 10 millennials are comfortable receiving product recommendations based on their purchase history, compared to only 4 out of 10 baby-boomers. Substantially, more millennials value programs that offer special services like concierge (59% of millennials vs. 38% of baby-boomers).

Read: Who won the Ramadan UAE advertising race for consumers’ hearts?

Out with the old, in with the new digital

And how do brands make loyalty programs more relevant? By structuring a comprehensive program that can be adopted digitally.

Nearly 40% of “digital native” Millennials rely on mobile apps to track and redeem their rewards, while across all age groups, the use of plastic membership cards dropped by 4% during 2016. Demand has increased among 57% of members who want to engage with programs on a mobile device (62% of women and 52% of men). Accordingly, 33% of Millennials have conveyed their dislike of previous rewards programs because there are too many cards to carry, while 29% rated “too many programs to keep track of” as one of their top three things they dislike about loyalty programs.

Outside of a program app, consumers are most interested in using their mobile device to check their points balances (57%), redeem reward points (55%), find a location or store (54%), and browse reward options (54%). So, they are maintaining, discovering and spending and taking action through the mobile device that is in their hands every day. This should not be a surprise, that ‘convenience is king’ to increasing frequency and expanded use among consumers.

So, consumers want it convenient, want it all, and want it now. This does not sound unfamiliar to marketers, but, digital loyalty programs are providing a response that is helping to satisfy those demands.

Read: The top reasons why consumers shop online. Note: It’s not discounts!

By Mujeeb Rahman, Chief Operating Officer, Bebuzzd



Bebuzzd is a one-stop loyalty program that is digital, flexible, industry agnostic and easy to use. It permits businesses to easily build bespoke digital loyalty schemes enabling them to connect and reward their customers in a personal and efficient way. Considering customization is key, the Bebuzzd program has a personalized loyalty system, that creates a reward scheme which seamlessly fits client’s business needs.

Source: AMEinfo

Creating a buzz about customer loyalty

11 June 2018





Bebuzzd is a loyalty programme marketplace for users and customer engagement platform for businesses

How many times have you noticed that your loyalty card has expired just when you are about to pay at the cash counter? Then the feeling sinks in that you could have used the points to get a discount on the price. With a UAE-based app, you can now stop carrying around multiple loyalty cards and have it all linked on one common platform.

Bebuzzd is a one-stop loyalty programme marketplace for users and a customer engagement and acquisition platform for businesses. The app, which operates on both iOS and Android platforms, lets you earn and redeem points while shopping at your favourite outlets.

Founded in 2011 with the aim of providing a cost-effective loyalty programme on a single platform, Bebuzzd had a seed funding of $3 million and plans to raise $10 million this year.

Mujeeb Rahman, chief operating officer, Bebuzzd, said: "In 2015, the Bebuzzd app was launched to seamlessly connect customers and consolidate loyalty programmes using advanced technology. We continue to evolve several solutions to connect merchants with their customers such as Bebuzzd Pay, Bebuzzd Go and Bebuzzd Pro."

How does Bebuzzd work from a B2B and B2C perspective? For customers, Bebuzzd is a one-stop-shop of loyalty programmes. Instead of subscribing to many loyalty programmes, customers can collect and redeem their points across local convenience stores, fine dining restaurants, supermarkets, spas and movie theatres on a single platform. Merchants benefit by seamlessly connecting with their customers and customising engagement according to customer preference. Bebuzzd allows small merchants and retailers to provide their own unique value to customers and also engage and retain existing customers.

Currently, the startup is working with a range of industries, including dining, health, beauty, wellness, service, entertainment and retail. "We also manage staff reward programmes and in coming years, we plan to expand to other sectors such as education and government services," added Rahman. "In 2017, the firm grew from 33,000 subscribers to over 113,000 subscribers of the app. Our growth in 2018 is accelerating and far outpaces last year."

To date, the firm has signed on 800-plus outlets and boasts 270,000-plus customers. The Bebuzzd loyalty programme helps retailers to increase customer visits, recognise loyal clients, bring back first-timers and identify lost customers.

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd programme. The advanced technology used by Bebuzzd enables clients to customise their offerings on the basis of customer preferences.

Bebuzzd now plans to expand its operations within the region and consolidate its network of industry partners. "Customer retention and engagement is a challenge, regardless the size of business. Bebuzzd provides a simple solution to engagement-related woes of the merchant. Powered with advanced technology, an agile and user-friendly platform, Bebuzzd is easily one of the must-have tools any merchant will grow to value. The app is data-driven and consumer-centric and manages to create unique value for customers, store staff and decision-makers," said Abdul Nazeer, managing partner, Bebuzzd.

The company recently entered into a partnership with Sharaf Exchange's new customer loyalty programme 'Usrati'. As part of this partnership, Bebuzzd will power Usrati's deals section, which allows clients to earn and redeem points for numerous rewards across the UAE for transactions with Sharaf Exchange.

This partnership between Sharaf Exchange and Bebuzzd makes Usrati a comprehensive benefits programme. Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers. For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be redeemed to get rewarded with choices from over 400 selected Bebuzzd partner deals.

"Within the last year and half of working with Bebuzzd, I am convinced that the app is the right way forward for management of customer loyalty programmes and using data to connect, interact and engage with customers. Within a single platform, Bebuzzd makes it so much easier and is cost-effective for merchants to manage their interactions and grow their customer base," says Sandeep Nair, director of business development and strategic partnerships, Bebuzzd.


Source: Khaleej Times


Sharaf Exchange, Bebuzzd ink partnership deal

Dubai-based entrepreneur expands with new strategies

May 15, 2018

DUBAI: Talent is a crucial factor in any company’s growth and more so with a start-up, as the team’s experiences and skills can determine the success of the start-up. Acquiring the right talent has its own challenges.

“During the early stages of a start-up, support from the right team can go a long way,” says Mujeeb Rahman, COO of Bebuzzd. “One of the reasons why many people choose to start their business in the UAE is because of multiple nationalities and a wide pool of talent.”

Bebuzzd is a one-stop digital loyalty program that offers over 220,000 users easy loyalty access to a network of 800 outlets across restaurants, salons, spas, medical clinics, perfume, laundry, pet shops and Exchange house.

Being an entrepreneur himself, Mujeeb feels that although hiring individuals for a start-up can be challenging, it pays in long term to have a team of people that are capable and believe in your vision. For instance, since the inception of Bebuzzd, Mujeeb has focused on improving the way consumers interact with loyalty programs. It was a challenge to find someone who was driven and motivated towards the company’s goals and also committed towards its customers.

There are very few people too, who had the right skills and capabilities to work at a start-up. Besides professional qualifications, skills such as emotional intelligence and flexibility were important for Bebuzzd.

Source: Gulf Today


Sharaf Exchange, Bebuzzd ink partnership deal

Sharaf Exchange Launches Digital Loyalty Program with Bebuzzd

12 April 2018





Dubai - MENA Herald: Sharaf Exchange, a premier exchange house operating for 22 years in the UAE and Bebuzzd, a multi-store digital loyalty/customer retention program based in Dubai, today announced their strategic partnership on Sharaf Exchange’s exciting new customer loyalty program - Usrati. Usrati offers unparalleled benefits to members including a large number of deals and offers, emergency flight ticket coverage and exclusive promotions. As a part of this partnership, Bebuzzd will power Usrati’s deals section, which allows clientele to earn and redeem points for numerous rewards across the UAE, for their regular transactions with Sharaf Exchange.

This partnership between Sharaf Exchange and Bebuzzd makes Usrati a comprehensive benefits program. Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers. For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be easily redeemed to get rewarded with choices from over 400 selected Bebuzzd-partner deals. Bebuzzd, a mobile-based application, operating on both iOS and Android platforms, is a one stop loyalty program marketplace for users, and a customer engagement and acquisition platform for businesses.

On the launch, Mr. Suresh Kumar, CEO of Sharaf Exchange said “Usrati has been launched with significant thought to provide maximum benefits to every customer of Sharaf Exchange. Our partnership with Bebuzzd provides an excellent technology platform, to operate Usrati in a simple and easy manner, while keeping it the best in value for customers.”

Speaking on the association, a delighted Mr. Mujeeb Rahman, COO of Bebuzzd said, “Our partnership with Sharaf Exchange will provide the brand an edge over the rest. In a competitive industry, Sharaf is introducing ways to build stronger relationships with their loyal customers. Sharaf Exchange has its network of branches at high end streets and major public places such as malls and airports, thus providing a range of choices at the most competitive rates in remittances and currency exchange. Associating with such a valued brand will be a great addition to our current clientele."

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd program. The advanced technology used by Bebuzzd enables clients to customize their offerings on the basis of customer preferences with their brands. It allows businesses to promote their products and services through the app, with just a click. Bebuzzd understands the critical importance and value of loyal customers as the most significant ROI of expanding a customer base.


Sharaf Exchange, Bebuzzd ink partnership deal


Dubai-based Bebuzzd, a mobile-based application, operating on both iOS and Android platforms, is a one stop loyalty programme marketplace for users, and a customer engagement and acquisition platform for businesses.

Usrati offers unparalleled benefits to members including a large number of deals and offers, emergency flight ticket coverage and exclusive promotions, said a statement.

As a part of this partnership, Bebuzzd will power Usrati’s deals section, which allows clientele to earn and redeem points for numerous rewards across the UAE, for their regular transactions with Sharaf Exchange, it said.

This partnership between the companies makes Usrati a comprehensive benefits programme.

Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers.

For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be easily redeemed to get rewarded with choices from over 400 selected Bebuzzd-partner deals.

Sharaf Exchange CEO Suresh Kumar said: “Usrati has been launched with significant thought to provide maximum benefits to every customer of Sharaf Exchange.”

“Our partnership with Bebuzzd provides an excellent technology platform, to operate Usrati in a simple and easy manner, while keeping it the best in value for customers,” he said.

Mujeeb Rahman, chief operating officer, Bebuzzd, said: “Our partnership with Sharaf Exchange will provide the brand an edge over the rest. In a competitive industry, Sharaf is introducing ways to build stronger relationships with their loyal customers.”
“Sharaf Exchange has its network of branches at high end streets and major public places such as malls and airports, thus providing a range of choices at the most competitive rates in remittances and currency exchange. Associating with such a valued brand will be a great addition to our current clientele,” he said.

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd programme.

The advanced technology used by Bebuzzd enables clients to customise their offerings on the basis of customer preferences with their brands. It allows businesses to promote their products and services through the app, with just a click.

Bebuzzd understands the critical importance and value of loyal customers as the most significant ROI of expanding a customer base, it stated. – TradeArabia News Service

Sharaf Exchange Launches Digital Loyalty Program with Bebuzzd


APRIL 11, 2018


Bebuzzd will power Sharaf Exchange's Usrati - the first digital customer loyalty program among exchange houses




Sharaf Exchange, a premier exchange house operating for 22 years in the UAE and Bebuzzd, a multi-store digital loyalty/customer retention program based in Dubai, today announced their strategic partnership on Sharaf Exchange’s exciting new customer loyalty program - Usrati. Usrati offers unparalleled benefits to members including a large number of deals and offers, emergency flight ticket coverage and exclusive promotions. As a part of this partnership, Bebuzzd will power Usrati’s deals section, which allows clientele to earn and redeem points for numerous rewards across the UAE, for their regular transactions with Sharaf Exchange.

This partnership between Sharaf Exchange and Bebuzzd makes Usrati a comprehensive benefits program. Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers. For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be easily redeemed to get rewarded with choices from over 400 selected Bebuzzd-partner deals. Bebuzzd, a mobile-based application, operating on both iOS and Android platforms, is a one stop loyalty program marketplace for users, and a customer engagement and acquisition platform for businesses.

On the launch, Mr. Suresh Kumar, CEO of Sharaf Exchange said “Usrati has been launched with significant thought to provide maximum benefits to every customer of Sharaf Exchange. Our partnership with Bebuzzd provides an excellent technology platform, to operate Usrati in a simple and easy manner, while keeping it the best in value for customers.”

Speaking on the association, a delighted Mr. Mujeeb Rahman, COO of Bebuzzd said, “Our partnership with Sharaf Exchange will provide the brand an edge over the rest. In a competitive industry, Sharaf is introducing ways to build stronger relationships with their loyal customers. Sharaf Exchange has its network of branches at high end streets and major public places such as malls and airports, thus providing a range of choices at the most competitive rates in remittances and currency exchange. Associating with such a valued brand will be a great addition to our current clientele."

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd program. The advanced technology used by Bebuzzd enables clients to customize their offerings on the basis of customer preferences with their brands. It allows businesses to promote their products and services through the app, with just a click. Bebuzzd understands the critical importance and value of loyal customers as the most significant ROI of expanding a customer base.

About Bebuzzd:

Bebuzzd is a one stop loyalty program that is digital, flexible, industry agnostic and easy to use. It permits businesses to easily build bespoke digital loyalty schemes enabling them to connect and reward their customers in a personal and efficient way. Considering customisation is key, the Bebuzzd program has a personalised loyalty system, that creates a reward scheme which seamlessly fits client’s business needs.



Sharaf Exchange, Bebuzzd ink partnership deal



Dubai-based Bebuzzd, a mobile-based application, operating on both iOS and Android platforms, is a one stop loyalty programme marketplace for users, and a customer engagement and acquisition platform for businesses.

Usrati offers unparalleled benefits to members including a large number of deals and offers, emergency flight ticket coverage and exclusive promotions, said a statement.

As a part of this partnership, Bebuzzd will power Usrati’s deals section, which allows clientele to earn and redeem points for numerous rewards across the UAE, for their regular transactions with Sharaf Exchange, it said.

This partnership between the companies makes Usrati a comprehensive benefits programme.

Bebuzzd technology assists Sharaf Exchange in building customer relationships and retaining loyal customers.

For every regular customer transaction, Sharaf Exchange customers can earn Sharaf Points within the Bebuzzd app. These points can be easily redeemed to get rewarded with choices from over 400 selected Bebuzzd-partner deals.

Sharaf Exchange CEO Suresh Kumar said: “Usrati has been launched with significant thought to provide maximum benefits to every customer of Sharaf Exchange.”

“Our partnership with Bebuzzd provides an excellent technology platform, to operate Usrati in a simple and easy manner, while keeping it the best in value for customers,” he said.

Mujeeb Rahman, chief operating officer, Bebuzzd, said: “Our partnership with Sharaf Exchange will provide the brand an edge over the rest. In a competitive industry, Sharaf is introducing ways to build stronger relationships with their loyal customers.”
“Sharaf Exchange has its network of branches at high end streets and major public places such as malls and airports, thus providing a range of choices at the most competitive rates in remittances and currency exchange. Associating with such a valued brand will be a great addition to our current clientele,” he said.

The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receives offers and rewards from merchants who have joined the Bebuzzd programme.

The advanced technology used by Bebuzzd enables clients to customise their offerings on the basis of customer preferences with their brands. It allows businesses to promote their products and services through the app, with just a click.

Bebuzzd understands the critical importance and value of loyal customers as the most significant ROI of expanding a customer base, it stated. – TradeArabia News Service



Mideast start-ups tap into investment pipeline

April 04, 2018


Young entrepreneurs and start-ups are continuing to inject positive energy into local markets, contributing to the socioeconomic growth. When adequately enabled, these start-ups can increase business opportunities, create jobs, sustain innovation and contribute to the overall growth and wealth in the country.


Support for these start-ups can come in various forms of investments — from growth equity capital models, private investors to government-backed lending and much more. A new economic landscape is created by start-ups based on a culmination of factors, including technology, innovation, and demand for a new way of business engagement.


It is not surprising that many Middle East and North Africa (Mena) start-ups anchor their business on what they know best — digital technology — and making it among the most popular factors for economic growth in the region.


Successful starts-ups have managed to spearhead innovation and generate economic growth — a powerful incentive for businesses and governments. The emergence of entrepreneurs across the Arab World looking to grow their own business is a refreshing occurrence, bringing new hope to an emerging region.


According to Wamda, a regional accelerator platform, more than a dozen start-ups have estimated valuations of more than $100 million (Dh367.3 million). From Egypt in North Africa down to the UAE, aspiring business owners often engage in securing funds and setting up shops to help them start their own enterprises.


While technology start-ups are becoming increasingly popular, many of these businesses can improve certain aspects within the health care, education, transport, banking and finance sectors. Nearly 50 per cent of young people interviewed by Strategy and Google believe that IT should be used to improve quality, access and costs of health care systems in the region.


In health care, for example, there is a cohort of Mena start-ups creating scalable and cost-effective solutions that address critical gaps within the health care system.


The energy injected by this universe of entrepreneurs continues to fuel growth in a region already thriving with small- and medium-sized enterprises, always considered vital to national economies. Data from the World Economic Forum (WEF) reveals that the region will need to create 75 million jobs by 2020 — 40 per cent more from what it has created in 2011.


Fortunately, it is these entrepreneurs that can help create jobs, sustain innovation, and contribute to wealth creation. Governments have increasingly invested and prioritised the needs of entrepreneurs through programmes and partnerships with the private sector. Saudi Arabia and the UAE are allocating funds for starts-ups and SMEs to encourage and catalyse economic activity.


As the region becomes a hot spot for entrepreneurs, it is also gaining the attention of international investors. Wamda reported that around $815 million was invested in Mena start-ups in 2016, with investors’ appetite for deals soaring by 560 per cent year-on-year in terms of the number of investments.


Yet, despite the importance of start-ups, most still struggle to get seed money, find mentors, and navigate government bureaucracy. Beyond the political turbulence plaguing the Arab world, some of the common challenges include a lack of talent and adequate risk capital.


The need to create and promote a strong ecosystem is critical to the growth of the region — making it necessary for investors and private equity to facilitate capital access for small businesses.


Mujeeb Rahman is chief operating officer at Bebuzzd

Source: Gulf News


Entrepreneur of the Week: Bebuzzd's Abdul Nazeer

March 23, 2018



Loyalty programmes might be suffering, but Nazeer has built an entire business model around that very same problem


Bebuzzd co-founder and CEO Abdul Nazeer was searching for a business card in his wallet when he noticed a stack of forgotten or expired loyalty cards. Having realising the impracticality of carrying them in his wallet, he, alongside co-founder and CTO Shan Abdul Salam, decided to come up with a solution to keep the programmes attractive. A few years later, Bebuzzd was born. The mobile loyalty programme lets customers earn and redeem points from their favourite outlets, and is based on three business models: subscription, sales commission and, soon, mobile payment.


Nazeer tells Arabian Business why loyalty programmes are very much alive and reveals what is next for the Dubai-based start-up.

Some experts argue that loyalty programmes are outdated. What are your thoughts on that?

Around 64 percent of brands saw an increase in loyalty programme memberships in the last year, according to a recent study by 3Cinteractive. Part of the reason is that they are becoming more sophisticated and moving beyond the traditional spend-and-get model to multichannel programmes that recognise customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Brands are now investing more in loyalty programmes to retain customers. This concept has been picking up speed and is very important for businesses in 2018.

What were some of the challenges you faced when setting up Bebuzzd? And what are some of the challenges right now?

Finding the right talent, raising funds and evolving the product to meet market demands in a timely manner are definitely some of our biggest challenges.

What was the costliest part of the business?

Marketing to create merchant awareness in the SME sector on the importance and value of customer retention over attracting new customers is the most challenging and costliest part of the business.

Where did the name come from? What does it mean?

We figured that the concept could create a major buzz for all kinds of business when done right. So “bebuzzd” came to life.

What are your expansion plans going forward?

We are launching a payment platform through our app. Consumers can use the app to get deals from outlets we have tie-ups with and also sign up for loyalty programmes with our partners. In addition, users will be able to avail of recharge services such as Salik, mobile top-ups and their subscriptions to multiple services and so on. The testing of the new service is complete, and we are looking to do a soft launch in the next three months.

How long did it take you to launch Bebuzzd, and were you ever afraid to start?

It took around six months for us to research the product feasibility in the market and then a couple more years to have the first version of Bebuzzd. But I was never afraid to start this business. It was always my dream to have a perfect mix of my IT skills and business experience.

What keeps you motivated?

Overcoming a problem by finding a relevant solution is what keeps me going. There are ample issues I come across, but the best way to deal with them is to think of a creative solution. Something else that motivates me is the challenge of building and providing services to customers and merchants.

What is the strongest aspect of the business?

Customer focus is one of the strongest aspects of our business. We believe in having a narrow focus. For example, brands are currently under pressure to meet customer expectations with exceptional experiences, and are investing in trends such as personalisation. If they want to stay ahead of their competition, their loyalty programmes, their strategy and their technology must continually evolve to keep customers loyal.

What is the best piece of advice you ever received?

My mentor once told me that starting a brand is as difficult as walking into a dark room and bumping into things while trying to navigate your way around. Launching a start-up is exactly the same. You are not aware of what might come up next; all you can do is be ready to face the obstacles.

What in your view makes a successful entrepreneur?

Having the right attitude and willpower to succeed, and never losing sight of why they start their business in the first place.

Source: Arabianbusiness


5 startup lessons I have learned as an entrepreneur

February 19, 2018



Building a startup is not simply building an execution plan for a business model that the entrepreneur thinks will work, but rather, a search for the actual business model itself. Bebuzzd, a startup that I work for is digital loyalty program that currently offers offers over 90,000 users, easy loyalty access to a UAE retail partner network of over 600 outlets, across restaurants, salons, spas, medical clinics, perfume, laundry, and pet shops. We’ve been through a lot of ups and downs to be at this point. Startups as you know are clearly different from established companies, yet there are some key similarities. For any startup to be flourishing and to have a place among others, it must keep constantly innovating, to make sure the target audience are excited about the brand. As they say, business mistakes are an important part of an entrepreneurial journey; the pain points from which better ways of doing things can be learned, but only if the founder is able to recognize those early slip ups as the route to business success.


DON’T BE AFRAID TO BREAK THE STEREOTYPE


Success of a startup depends upon the goals and beliefs the brand has. A brand will be measured by the impactful communication they are said to bring to the audience. It is not always necessary to follow the format everyone has been following. It is important to stand out from the rest and accept the challenge. Creativeness and innovation leads to the success of the brand, which can only be achieved by setting apart from the rest. Having said that, it’s a real concern given that startups have extremely limited resources. Doing less and penetrating to that narrow scope is key. It requires real discipline to master this principle in a startup environment when little is known, and resources are scarce.


EMBRACE CHANGE


A startup is a journey of questions. However finding answers to these questions is not very easy. Job of a founder or the team behind any startup is to find answers to as many questions as possible, by utilizing the limited resources available. The pace of change and revolution in such an environment can be dizzying. It’s hard to build a foundation for something great when the ground is moving, hence flexibility must be the crust of the startup. It’s crucial to embrace changes in order to appeal the very changing industry scenario and client demands. Change must be considered as an advantage to build a brand that’s effective. Thanks to the progress of technology, it’s more possible now than ever before. Embrace the change.


LEARNING FROM MISTAKES


‘Failure is a Key to Success’. If you want to succeed then never stop yourself of learning from failures. Mistakes are part of the whole package. It’s the story of every startup. Make sure you learn and improve from each one of these mistakes. Many startups fail, because they do not accept the mistakes. The greatest success of any startup is in the acceptance of failure and converting them into a success story.


LISTEN TO YOUR CUSTOMERS


It is rightly said ‘Customer is the King’! One of the principles of success of any startup is, knowing who your customers are and what they want. For the success of any business it is important to listen carefully to your customers as they are the ones who bring the products or services to life at any given point. There is nothing better than a customer suggesting a product feature or opportunity that you may have not thought of. By being open-minded to consumer feedback, one can build better products / services to serve them better. Customers know what they want. However, they may not be able to tell you in black and white what they need. It’s up to you to determine what they want but based on feedback.


ENJOY THE RIDE


The startup journey is always filled with exhilarating highs and numbing lows. Strap in and enjoy the ride. The rewards are worth it! Some move through the process fast, stumbling into success in a matter of weeks after executing a brilliant idea, while the others move slowly, spending decades of their lives perfecting the art.


Source: Menabytes


Review Central speaks to Mujeeb Rahman, the COO of Bebuzzd, to know more about the company and the customer loyalty program industry in the region

FEBRUARY 06, 2018



Review Central speaks to Mujeeb Rahman, the COO of Bebuzzd, to know more about the company and the customer loyalty program industry in the region


Tell us about Bebuzzd.


Bebuzzd is a customer engagement and retention platform. We started as a loyalty program, but over time we saw us being more of a customer engagement and retention platform. We are also a marketplace loyalty program and a neighborhood loyalty program, all added into one platform. The way we are different is that each company that partners with us will have their own space in the program and their loyalty program will be setup as per their preferences.

Which markets do you currently focus on?
We focus on all major industry verticals that offer services and products. These could be supermarkets, hypermarkets, salons, hotels, restaurants, and so on. We work with brands and companies that want to retain their valued customers by offering something unique. We started in 2011 and at that time we were engaged in market studies and so on. Gradually we built up the platform, you can see today.

What is your company’s plan for 2018?
In 2018, we are going to launch a payment platform through our app. Consumers can use the app to get the deals from outlets we tie up with and also sign up for loyalty programs from our partners. In addition, users will be able to recharge services such as Salik, mobile top ups, recharge their subscriptions to multiple services, and so on.

We are currently speaking to partners to launch this service. We have already signed a deal with Mashreq Bank for the payment platform and we are speaking to several semi government entities to integrate their services with our app. The testing of the new service is complete and we will do a soft launch in the next three months.

What is your target audience?
We initially started with small and medium retailers such as salons and so on. We then gradually started adding restaurants and hotels. Today, around 60 percent of our business comes from the services industry. We recently signed a deal with the cosmetics company called Exquisite who have around 30+ outlets in major shopping malls in the local market. This deal was done for a specially tailored loyalty program.

Many times loyalty programs as used as a scheme by companies to increase prices of frequently purchased products. Do loyalty programs really work the way they were intended to work in the first place?
There are many companies on the market that use the customer data captured through loyalty programs to increase prices, position products in specific areas of the store, provide discounts on slow moving goods and so on. Our customer loyalty program in fact works the other way. It helps both companies and their customers to have a better buying experience.

We do not share customer details with multiple partners. It’s all an opt-in procedure – so if a customer signed up for a particular loyalty program, his/her details will only be visible to that particular company. For companies it is always better to retain customers by offering better rates and better products and that is what Bebuzzd helps them with.

Source: Reviewcentralme


Bebuzzd announces strategic partnership with Multiplex International

FEBRUARY 05, 2018


Partnership allows Bebuzzd to build a loyalty program for Exquisite and Flormar Retail Stores


Dubai: Bebuzzd, a multi-store digital loyalty program based in Dubai, has today announced its partnership with Exquisite Retail Group specializing in retailing cosmetics and beauty products. Exquisite is a retail arm of Multiplex International LLC who specialize in distribution of FMCG & Cosmetics products all across the UAE. As a part of this partnership, all the 28 retail outlets of Exquisite & Flormar Stores, across UAE will be available in Bebuzzd.

Bebuzzd loyalty program will provide the brand, an edge over the others, as it will allow them to retain existing customers, through the provision of reward offerings on their spending. Bebuzzd is a step ahead from the other loyalty programs available in the UAE, because its advanced technology enables clients, to access customer data and understand their buying behavior. Bebuzzd mobile application offers associated brands to further boost their customer experiences and reinforce consumer-business ties. It allows businesses to promote their products and services through the app and target customers, with just a click away. Bebuzzd believes in instilling the concept of taking care of the existing loyal customers, prior to expanding the customer base.

Speaking on the association, a very delighted Mr. Mujeeb Rahman, COO, Bebuzzd “We are thrilled to partner with Exquisite & Flormar Retail Stores. The group with 28 outlets across UAE is known for its well-known brands in beauty and cosmetic care products. Working with such an esteemed brand who is in UAE since 2003 gives us the ability to boost their customer relation and retention process. We certainly see the loyalty program trend mounting among brands, to drive growth in their business.“

Mr. Anil Kukreja, Head of Exquisite Retail Groups said, “We are a growing chain of Beauty Retail Stores, which are available at prime locations in UAE and are excited to partner with Bebuzzd. Customer satisfaction is a key growth driver in every business and with Bebuzzd’s loyalty program we will be able to retain existing customers, attract new and gain insights on consumer behavior. With more stores opening this year, we are looking forward to engage and actively interact with the digitally and socially savvy new age consumer.”

Introduced in 2011, Bebuzzd has already made a positive buzz in the UAE, by major associations. Bebuzzd has added key brands to its portfolio from the financial, FMCG, and the Entertainment. The mobile application provides UAE-based businesses the advantage of enhancing their customer experiences and reinforcing consumer-business ties.


About Bebuzzd: Bebuzzd is a one stop loyalty program that is digital, flexible, industry agnostic and easy to use. It permits businesses to easily build bespoke digital loyalty schemes enabling them to connect and reward their customers in a personal and efficient way. Considering customisation is key, the Bebuzzd program has a personalised loyalty system, that creates a reward scheme which seamlessly fits client’s business needs.


Source: zawya


Keeping Customers Loyal to Brands

December 28, 2017



Keeping Customers Loyal to Brands


Mujeeb Rahman, the COO of Bebuzzd, speaks to My Startup World about the company’s plans for 2018


What were the major technology and market trends in 2017?


In the digital age where the only constant is change, keeping the customers, you’ve got is critical for success. To keep customers both happy and engaged many brands have turned to customer loyalty programs. Evolved technologies have been creating enormous opportunities for brands to engage consumers with their loyalty platforms in unique ways, specially tailored to modern preferences.


These technologies have also solved specific challenges that some of the older mechanics faced– such as receipt processing. This year, brands have allocated even more of their budgets to loyalty programs.


With mobile, brands have a massive opportunity to create a loyalty program that’s not only easy but also seamless. This has created an opportunity that surprises and delights customers. For brands and marketers to be successful, it is imperative that they focus on the consumer, creating meaningful moments that touch on the emotional ties of the customers, in both the traditional and new-to-market channels.


In support, there has been a need for innovative technology to help streamline the new channels, partnerships, and data flowing into the loyalty program. It isn’t about targeted marketing, but rather one-to-moment marketing and creating ubiquitous ways to collect valuable consumer data.


In the future, customer-obsessed brands who embrace true Connected Loyalty, will come out ahead of the game.


Do you believe any technology buzzwords from 2017 will really kick-off in 2018?


The pace of change is accelerating at a dizzying rate, with profound implications for the way we work, play and communicate. It’s astounding to have the power to retrieve almost any information and communicate in a thousand different ways using a device that fits in your pocket. There’s always something new on the horizon, and we can’t help but wait and wonder what technological marvels are coming next.


Mobile devices have been slowly adding technology into our daily lives. It’s rare to see anyone without a smartphone at any given time, giving us access to practically infinite information in the real-world. We already have things like site-to-store purchasing, enabling online customers to buy and pick up products in a physical retail location, but the next level will be even further integrations between physical and digital realities.


Brands will be investing more in Loyalty programs to help them retain customers. This concept has been slowly picking up trend and is said to be big in 2018. With Loyalty program apps going full force, the customers would have a lot of options to choose from in terms of their favourite F & B outlets or spas.


How has 2017 been for your company and business?

It has been a promising year for the brand with the launch of our new feature BebuzzdGo. This feature gives users the ability to easily earn or redeem their gained points in seconds through their mobile. ‘BebuzzdGo’ serves as a welcome addition to the widely popular customer loyalty application–giving its base of 95,000 users easy access to a UAE retail partner network of over 600 outlets, which range from restaurants, salons, spas, medical clinics, Super markets and pet shops. Bebuzzd is currently the only UAE-based network that gives 20 to 30 per cent back to customers of the loyalty app’s partners.


What were your major achievements in the year 2017?


Bebuzzd won the VISA’s Everywhere Initiative for MENA region, a global program designed to encourage the development of the next big thing in payments. This is the first time VISA has rolled out its Everywhere Initiative in the MENA region. The brand won the “Loyalty Challenge” and a $25,000 prize and was chosen from among 190 entrants from the wider MENA, Levant region, and Pakistan.


Did you enter / expand your operations into new markets in 2017?


Yes, In 2017 we had expanded our Operations to financial institutions and Supermarkets who were struggling to setup a loyalty & rewards platform for their customers. These businesses work on volume based business and not typically reward their customers and we were able to offer a unique plat form which allows these businesses to reward customers.


How was the technology market in general in 2017? Was there any increase in business?


The year 2017, has been a great year for the industry, keeping in mind the technological advancements which have taken place. This year has been a foundation building for intelligent technology making its presence felt across every sector. Personalisation was the name of the game in 2017 with increased focus on individualised value, loyalty members can expect more flexibility, earning opportunities and better options for redeeming points.


How do you foresee opportunities for 2018?


The Mobile app industry will influence the popularity of all futuristic solutions. Correctly chosen app monetization model will increase the loyalty among the target customers, meanwhile, the wrong monetization strategy may make them even to delete your app. Today we will find out how to make money from apps and what mobile app monetization strategy to prefer in 2018 to stay in the win.


Marketers are leveraging Internet of Things by using connected devices like wearables, beacons and wireless sensors to drive loyalty through relevance, personalization and timeliness. Wearables, such as smart watches and fitness bands, point not only to the increasing number of wallets and payment options, but also to the potential of loyalty programs to reward ideal behaviours. This will lead to an increase in the numbers and in turn will help


What sort of strategies do you have in place for 2018?


We will be launching our payment wallet which will give our customers an opportunity to pay their bills through the wallet and get rewarded. Unlike other mobile payment platforms, BPay would allow customers to pay for their regular spend in outlets, utility bills and many more and get instant cash back while they get access to infinite deals. BCorp is another vertical which will be offered to mid size corporates to reward their employees and clients through Bebuzzd platform. We are in advanced stage of talks with few large semi government entities and financial institutions to offer our rewards platform to their customers & clients.


Will you be investing more in terms of expansion of your market reach, channel programs and general marketing?


Our IT team is based in our Dubai office is our strength and the team is currently working of two prestigious projects, Adaptive Learning Screen and Intelligent Manager App. ALS is a unique feature which industry Giants like Google & Facebook does where relevant content is made available for users based on their behaviours. The backend will monitor customer behaviours on real time bases and offer them relevant content to their home screen.


Intelligent Manager App (IMA) is another project which will allow Merchant Owners / Outlet Managers to setup their Loyalty & Rewards based on their customers choice. This feature will enable Owners / Managers to setup how their loyalty & rewards should behave based on customers needs. The system once setup will send out personalised messages to customers for their special occasions and based on their spending pattern without any physical action from the Owner / Manager.


In first quarter of 2018 Bebuzzd will launch channel partner to GCC & Mena region. Yes, we are looking for expansion opportunities in GCC and MENA region.


Source: Mystartupworld


THE NEW BUZZ

November 15, 2017


Source: CNME TAHAWUL TECH


What's buzzing in your neighbourhood?

October 30, 2017



The Bebuzzd app facilitates small merchants to offer loyalty rewards to customers


According to a Forbes article 'Customer Loyalty In Today's Modern Retail World' (April 2016), for fast casual restaurants, as an example, oftentimes 60 per cent of customers never come back after their first visit. That's a very interesting statistic for how truly extraordinarily difficult it is for a small merchant to get repeat purchases.


Stacked up against the typical small merchant, there are multiple loyalty programmes in the market trying to grab your customer. See the box for a conceptual framework with some examples. This is more indicative than accurate.


Abdul Nazeer, CEO of Bebuzzd (www.bebuzzd.com), had this to say: "Small merchants educate me about what they want. I listen to the voice of my customer." In this David versus Goliath story, Nazeer is rightly equipping small merchants. In the UAE alone, over 70 per cent of the outlets would typically be considered to be small merchants. Of these, restaurants constitute the biggest chunk with nearly 35 per cent of the 40,000 outlets.


It's a rule of thumb that getting a new customer costs a business six to 10 times more than getting an existing customer to come back. A price that small merchants can hardly afford.


Here is the paradox. Despite the key strength of a local restaurant or store to connect one-to-one with customers, it is very difficult for the small business to capitalise on this advantage. Relationship management is usually informal and often left to the cashier, serving staff or the store clerk. Unlike the case of large stores or brands, owners and managers of small merchant establishments do not have much data about their customers - preferences, frequency of visits, average basket size or payment types. Without this data, converting a one-time customer to a loyal, repeat customer is next to impossible.


Bebuzzd mitigates this challenge. The Bebuzzd ecosystem consists of a manager level app, a store app and a customer app. Customers receive offers and rewards from merchants who have signed up for the Bebuzzd programme.


The salient feature of the Bebuzzd ecosystem is that each outlet provides its own unique value to the customer. The outlet decides on whether to reward customers with vouchers or points, or a combination. The customer can use the vouchers or points only at the merchant location that has provided it.


At the store, the customer activates the mobile app and selects the voucher or offer to be redeemed. The customer then communicates the voucher to be redeemed to the store's device. This is done via the near-field-communication (NFC) or tap-and-go capability of the customer's phone or via a QR code. The store app redeems the voucher when the customer keys in an identification number.


At the manager level, the app provides a view of new and repeat customers. By looking at the pattern of customer behaviour provided by the app, the decision maker can customise rewards, send one-time offers based on past behaviour or geographic proximity. This capability also allows the decision-maker to remotely monitor activity at the outlet in real-time.


The app works at different levels to create unique value for customers, store staff and decision-makers. For each constituent, it's a win-win. For customers, they get "big-store" kind of rewards from their neighbourhood outlets. For stores, they are able to capture local traffic. For managers and owners, they are able to influence behaviour and strategically plan based on real data.


Nazeer is a technologist by training and the app's user friendliness and architecture reveal a good grasp of technology, commerce and design. It has eliminated friction points such as printing and carrying vouchers, the cost of providing discounts as well as the resistance from merchants to fund third-party reward currencies or offers.


The Bebuzzd team has grown in strength and has recently won the Visa Loyalty Challenge in the Visa Everywhere initiative for Mena. Plans for the app include developing payment capabilities to support merchants and customers.

Source: Khaleej Times


UAE startup takes home US$50K top prize from Visa’s
Everywhere Initiative finals

Saturday 14 October 2017



Dubai - MENA Herald: Visa (NYSE:V), the world’s leader in digital payments, has selected a tech startup based in the United Arab Emirates as the winner of its Everywhere Initiative, a global program designed to encourage the development of the next big thing in payments. The winning mobile payment solution beat 12 other finalists selected from 190 entrants to emerge as the champions in the first ever Middle East and North Africa edition of Visa’s Everywhere Initiative program.


The program is structured around three real life business challenges: enabling electronic payment acceptance among smaller merchants and providing secure eCommerce solutions; transforming the transit experience at airports; and building customer loyalty through the right offers at the right time.


Qpal has developed a mobile payments solution to speed up payments for food and beverages at events compared with conventional cash methods, thus maximizing event revenues by shortening queues. The UAE-based startup won both the “Acceptance Challenge” as well as the overall prize for its idea. The company took home US$50,000 and the opportunity to work with the team at Visa’s Innovation Center in Dubai to develop the concept further.


Swvl, an Egyptian private commuter shuttle service helping travelers find the smartest routes across cities to airport hubs, among other destinations, for a flat fare, won the “Airport Transit Challenge” and $25,000.


Bebuzzd, another UAE-based startup, has developed a one-stop shop for users who can pay merchants directly from the mobile application while earning and redeeming points for their purchases. It also serves as a customer acquisition platform for small and medium enterprises. It won the “Loyalty Challenge” and a $25,000 prize.


Shiv Singh, SVP Innovation & Strategic Partnerships at Visa, said: “We have had the privilege of working with some of the best minds in the region over the last few months and have selected three category winners with the potential to truly change the way people pay in the region. We congratulate Qpal, Swvl, and Bebuzzd and thank all the finalists for participating in the Everywhere Initiative, and we wish them success in the future.”


He added: “The future of digital payments will be shaped through collaboration and we look forward to working with our startup partners to transform the payments landscape over the coming years to the benefit of consumers, merchants and issuers alike.”


Ihab Ayoub, GM for MENA at Visa, said: “Visa is proud to play its part in enabling a smart economy powered by cashless, secure digital payments across the GCC and the wider MENA region. We remain committed to this vision by collaborating with passionate minds across the region, and fostering an entrepreneurial ecosystem in which innovators thrive. We are excited to build on the technologies that have secured the top positions in each of these challenges, and making them a reality for consumers in the near future.”


Pankaj Kundra, Senior Vice President, - Payments and Personal Banking, Mashreq Bank UAE also one of Panel Judges for the event, said: “It is a unique initiative from Visa to engage with the start-up community across the region. With innovation one of the cornerstones of our organization, Mashreq is proud to be part of an event that places such an interest in the region’s growth and talent development. With so many ideas showcased, that address real world challenges, I am personally excited to see them go live. With the success of these ideas, we are one step closer to proving that we have the right environment for innovation to flourish.”


Ihab Ayoub, GM for MENA at Visa, said: “Visa is proud to play its part in enabling a smart economy powered by cashless, secure digital payments across the GCC and the wider MENA region. We remain committed to this vision by collaborating with passionate minds across the region, and fostering an entrepreneurial ecosystem in which innovators thrive. We are excited to build on the technologies that have secured the top positions in each of these challenges, and making them a reality for consumers in the near future.”


Visa’s Everywhere Initiative is a global program designed to support the company’s goal of fostering the growth of next generation payment technologies. This is the first time Visa has rolled out its Everywhere Initiative in MENA. To date, nearly 1,500 fintech startups from across North America, Latin America, Europe and Asia have participated.

Source: Mena herald

Bebuzzd bullish on increasing UAE retailer partner network to 2,000 outlets by end of 2017

Published Thursday 2, March 2017



Dubai – MENA Herald: Bebuzzd, a new Dubai-based multi-store mobile app loyalty program, has expressed optimism in further growing its UAE retailer partner network to 2,000 outlets by the end of this year. Since its launch, more than 55,000 users have downloaded and are now utilizing the app to get good deals and incentives from businesses they regularly patronize in the UAE. The Bebuzzd partner network currently consists of 200 outlets, which range from restaurants, salons, spas, medical clinics, perfume, flower and pet shops. These partners have seen an average growth percentage of more than 40 per cent in the last six months that they have joined up with Bebuzzd. To date, Bebuzzd is the only UAE-based network that gives 20 to 30 per cent back to customers of the loyalty app’s partners–and in best cases, have managed to provide 65 per cent cash back on their next purchase. Bebuzzd initiates advantageous buying behaviors for members. Partners who have joined the network are poised to gain a 4 to 12 per cent boost in profit, as a result of encouraging around 20 per cent of customers to return and patronize them. The program helps businesses maximize the lifetime of a customer by increasing retention. While it is easy to believe that simply having a high-quality product or service will create customer loyalty, the truth is that customers are in high demand so loyalty is something that must be earned over and over again.


“If you carefully analyze the country’s local market, around 70 to 80 per cent of SMEs present do not have any form of loyalty program or strategy. With this in mind, Bebuzzd is looking to address this challenge–providing them with a solution that can help sustain customers,” said Sandeep Nair, Director – Business Relationship & Strategic Partnerships – Middle East, Bebuzzd. “Businesses who have joined our retail partner network have been witnessing an increase in their revenue by increasing customer lifetime value (CLV), which is the amount a customer spends in their ‘lifetime’ with the partner’s outlet. These loyalty programs create a constantly growing affiliation between customers and their brand, resulting in an increased frequency of return to make purchases. Similarly, as their frequency of purchase grows they will also increase the amount, or the basket-size, of their purchase per-visit.”


On average, members generally outspend other guests by five per cent per visit. Incentives from the loyalty programs drives changes to buying behaviors, which translates to program members spending more than non-members at each visit. Members not only spend more when they visit, they also visit about 20 per cent more. Increasing visit frequency stands at the core of every loyalty program. By joining your loyalty program, guests declare that partner outlets are a preferred destination. Membership in the program keeps partner brands at the top-of-mind of guests constantly.


An example of the success received from joining the Bebuzzd partner network can be seen in Lila Café. George Kattouf, Restaurant Manager of the establishment said, “Joining the retail partner network of Bebuzzd has driven in positive results for us. It has helped us keep our members engaged and active with our offers and programs We offer a daily lunch buffet during weekdays, with our main customers composed mainly of people also working in the same building where we are located. I am pleased to report that about 60 per cent of our regular customers are coming more often than they usually do. The driving factors are the collection of points–putting this mindset to the customers that what they are spending is for nothing as in the end, they get to have some rewards out of it. People like rewards and make an effort to achieve them, which in this case is collecting points.”


“Bebuzzd is unique because it is designed with the idea of having a loyalty app with more than one outlet, accessing a bulk of try me offers. The key incentives and promotions being offered by our partners have encouraged users to buy more and visit more. At the pace of growth that they are experiencing, our partners can drive incremental member visits by more than 10 per cent monthly. Periodically sending relevant offers by using Bebuzzd Electronic Voucher to their members, merchants can now increase even more clients visit frequency and influence their buying behaviors,” concluded Nair.


Source: Mena herald

Bebuzzd to drive digital transformation among SMEs in Dubai

Published December 29, 2016



Blackhawk Solutions DMCC has launched a digital loyalty programme dubbed Bebuzzd to urge SMEs to step up its efforts towards digital transformation.

The digital loyalty program was designed and developed with the aim of providing support and help for SMBs to excel, which in effect will enable companies to be able to work directly with customers while also exercising control over their business.

Recent research has identified that some key barriers in the move to drive new business via digital concepts and approaches, which includes lack of awareness, unclear targeting, fear, uncertainty, doubt, the complexity factor, technology and resource gaps and deterrent costs.


Blackhawk Solutions DMCC reveals that businesses partnering with Bebuzzd are likely to see key benefits and advantages through its offer of doing business with digital tools and technologies that have in-built analytics capability. Furthermore, benefits include, 80% reduction in manual data entry, less error and operational costs while productivity can go up by 30%, through the help of CRM analytics and proper training.


Nikola Cabarkapa, corporate business development consultant, Bebuzzd, said: "The digital world is a key enabler of competitiveness and innovation. As such, local SME businesses that have embraced digital technology can now better understand customer loyalty and preferences, which results in growth from companies that have not fully understood the power of digital marketing.


"SME businesses in Dubai lack the right kind of awareness to effectively use and capitalise the digital space to increase business and evaluate customer satisfaction. To address this, Bebuzzd is now making efforts to bridge this gap at such a critical time in the market. To date, there is no other loyalty program in the market offering value-added services to SME businesses in Dubai like we do."


As a value-added offering, Bebuzzd has revealed that it is offering SME's skills training in digital transformation, from emailing vouchers, to more complex CRM, the Bebuzzd Loyalty program is reducing costs for start-ups and small businesses.


Bebuzzd is now offering SME staff to be trained to understand and use the data collected through sales, online search, social and mobile, in a move to better understand consumer response, optimise business opportunities and gain a competitive edge over its competition.


Source: Mena herald

UAE loyalty programs must be reimagined; Bebuzzd

Published October 31, 2016



Bebuzzd has stated loyalty programs in the UAE must be reimagined to increase consumer engagement to add value to its services.

The statement comes as a retail industry reports forecasted that the global loyalty management market is poised to be worth over $4bn by 2020. The growth is linked to the constant change in consumer demographics, enhance mobile technologies and increased number of cardholders.


According to Bebuzzd senior executives, the strong focus placed on customer behaviour, segmentation and engagement has driven the need for improved and enhanced customer loyalty programs. Bebuzzd, which is a multi-store digital loyalty program app, rewards points to customers and promotes local businesses. Plus businesses that are affiliated with Bebuzzd will now find it easier to connect with their customers, through the Bebuzzd Manager's app, which helps in retaining existing customers and turn new customers into loyal ones.


Shan Abdul Salam, CTO, Bebuzzd, said: "Mobile phones and other mobile gadgets are now changing the retail and shopping landscape. Today, people are now more connected than ever and have learned to use their mobile phones, as a tool to help them in determining the optimal balance of price and quality, allowing them to come up with a better decision making process on the purchases they make.


"Bebuzzd Manager's app was developed as a tool for businesses to understand their customers better, using the app managers can send customized digital vouchers, offers, event notifications with just one click through a digital clock. If the customer cannot make it, the voucher can always be transferred to a friend digitally."


Source: ITP.net


UAE loyalty programs must be reimagined; Bebuzzd

Published October 31, 2016



Bebuzzd has stated loyalty programs in the UAE must be reimagined to increase consumer engagement to add value to its services.


The statement comes as a retail industry reports forecasted that the global loyalty management market is poised to be worth over $4bn by 2020. The growth is linked to the constant change in consumer demographics, enhance mobile technologies and increased number of cardholders.


According to Bebuzzd senior executives, the strong focus placed on customer behaviour, segmentation and engagement has driven the need for improved and enhanced customer loyalty programs. Bebuzzd, which is a multi-store digital loyalty program app, rewards points to customers and promotes local businesses. Plus businesses that are affiliated with Bebuzzd will now find it easier to connect with their customers, through the Bebuzzd Manager's app, which helps in retaining existing customers and turn new customers into loyal ones.


Shan Abdul Salam, CTO, Bebuzzd, said: "Mobile phones and other mobile gadgets are now changing the retail and shopping landscape. Today, people are now more connected than ever and have learned to use their mobile phones, as a tool to help them in determining the optimal balance of price and quality, allowing them to come up with a better decision making process on the purchases they make.


"Bebuzzd Manager's app was developed as a tool for businesses to understand their customers better, using the app managers can send customized digital vouchers, offers, event notifications with just one click through a digital clock. If the customer cannot make it, the voucher can always be transferred to a friend digitally."


Source: ITP.net

Bebuzzd set to revolutionize loyalty programs in the UAE

Thursday 20, October 2016



Bebuzzd, a new multi-store digital loyalty program, launched by Blackhawk Solutions DMCC, a leading IT company based in Dubai, aims to provide local businesses with a simpler way to manage a cost-effective loyalty program.


The unique system would allow all businesses to be part of Bebuzzd, thus, helping consumers integrate a loyalty program to one single common platform. The strategic launch of the program comes in the wake of recent industry reports suggesting that UAE residents, both expatriates and Emiratis, spend more than five hours a day using social media - with 29 per cent accessing six to ten apps installed on their smartphones and other gadgets. With Bebuzzd, UAE consumers will benefit in terms of receiving key value additions and attractive incentives.


With this unique program, customers are at one’s fingertip. This app is programmed to send customized digital vouchers, offers, event notifications to its customers with just one click through a digital clock. If your customer cannot make it, he can always transfer it to his friend digitally. Bebuzzd Manager’s app is touted as the strongest tool ever developed by the company, which would help managers to monitor their business even when they are travelling. It would ensure that none of the customers’ feedback goes unattended. Every feedback is received on the Manager’s app, which allows him to take action and respond live. Not just that, if a business or a company is running an offer or a promotion, Bebuzzd can send its customers the picture of the offer and provide live feedback about the effectiveness of the promotion with no additional cost.


According to Abdul Nazeer, CEO of Bebuzzd, “Traditional loyalty programs as we know them today, have reached the limit of their utility for both the consumers and for the merchants. They just do not stimulate loyalty anymore because customer’s earnings are


fragmented across too many accounts, and that`s why merchants do not benefit. Customers are showing apathy to traditional concept (too complicated or demanding process of registration, hard to use, one more plastic or paper card in your wallet, and so on). It is in this context, we realised the importance to keep shoppers happy and to ensure that they keep coming back.’’


Nazeer quickly adds that the company conducted a survey that suggests that it costs 500 per cent more to acquire new customers than it does to keep current ones and that cost of bringing a new customer up to the same level of profitability as an old one is up to 16 times more.


Bebuzzd is meant to relieve consumers from carrying loyalty cards in their wallet. This new app represents an understanding of the fact that customer loyalty programs need to be reimagined around common and traditional loyalty concepts in order to dramatically extend their value and increase participation among consumers. Bebuzzd has adopted the strength of a coalition loyalty program--creating a digital community of unique brands and businesses.


“Everyone is digital today. Just like the rest of the world, the UAE and Dubai are being taken over by the mobile revolution as well. Take a look at the fact that in 2016, mobile subscribers exceeding 16 million subscriptions and mobile penetration of nearly 200 per cent, there is no wonder that the UAE is considered the second largest m-commerce market in the world," concluded Mujeeb Rahman, COO, Bebuzzd.

Source:pocketnewsalert